Paige Premium Denim worn by:

Nicole Richie, Halle Berry,

Nicole Richie

Paige Premium Denim

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Halle Berry

Paige Premium Denim

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About the Designer

THE CHEEKY GIRL: When Top Denim Labels Want to Create the Perfect Pair of Women's Jeans, They Shape Them Around Curvaceous Paige Adams-Geller, the Woman With the Most Revered Bum in the World. As She Launches Her Own Brand, She Talks to Mark Ellwood.

Meet Paige Adams-Geller: with her toned-but-not-too-thin California- girl physique, this woman has been the denim industry's secret weapon for almost a decade. Its top "fit model", Adams- Geller's statistics have been vital to the success of almost every A- list denim label from Seven and Citizens of Humanity to Habitual and True Religion. And since it's the promise of having a bum as perky and firm as hers that's lured women to drop upwards of pounds 200 on a single, slimming pair of jeans, this month Adams-Geller launches her own collection, Paige Premium Denim, which will have exclusive rights to her rear.

Growing up in rural Alaska, Paige Adams-Geller never planned to become a fit model - or any kind of model come to that. "I knew I was smart, a straight- A student, but I had never identified myself as pretty. In a nutshell, I was an overweight, chubby kid - I used to be called Pudgy Paigey," she giggles. "I wouldn't have labeled myself fat, but other kids poked fun at me and teased me because I had very chubby cheeks and a pear-shaped figure.

"By her teens, though, her body was buff enough to snag the chance of representing her state at the America's Miss Charm pageant; she also competed in other wholesome contests such as Miss National Teenager and America's Junior Miss. Soon spotted by local modeling scouts, Adams-Geller was advised to lose more weight if she wanted to be booked for print work. Read more...

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