Denim manufacturer Jeff Rudes teams up with Celebrity stylist Susie Crippen. The two set out to create a classic and sophisticated jean with the emphasis on fit while tending to one mandate; no excess hardware or embellishments. Paying attention to stitching details and clean dark finishes, together hey have created a combination of sexiness and style in a women’s jean while allowing the woman to feel comfortable. “It’s about a women looking beautiful in her jeans, not the jean drawing attention to her” says Susie.
Jeff pioneered the American French jean boom in the late 70’s with his first jeans brand Paris 2000. In the 80’s he moved to California from New York and started Area Code, a trendy junior line of lycra knits. Getting back into denim in the 90’s he went on and partnered with industry icons Ron Herman and Adriano Goldschmied to create A. Gold E., a successful denim sportswear brand. He then stepped into the private label arena in 1999 and helped Abercrombie & Fitch transform their denim assortment while becoming their largest supplier of premium jeans. It was now time for him to get back to his passion of branding; and J BRAND was in his vision.
Susie has been dressing Hollywood’s actresses for years in numerous photo shoots and movie industry award events. An avid jean enthusiast, herself, Susie had access to the leading jean company’s latest trends and feedback from the women wearing them. She co-created J BRAND with this knowledge of how women want a jean to feel and fit on their body. The ultimate result was the simplicity of J BRAND. No back pocket design, no tears and holes, clean classic washes, and a smashing silhouette.
J BRAND launched as an exclusive at Ron Herman’s Melrose jean bar in the Spring of 2005. The brand had immediate success, and with conviction they then introduced the skinny straight leg and became known as the first American made premium jean to drive this new trend. The collection will always stay clean
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