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California “comfy chic” designer Chrissy Azzaro started her upscale clothing line, My-Tee, out of her garage in the spring of 2000. Azzaro had been toiling as an assistant to one of Hollywood’s hottest celebrity stylists and dreaming about starting her own line of casual clothes that went beyond the “sweats and sneakers” mindset. After quitting her job, Azzaro began raising capital by personal shopping for stay-at-home moms in Los Angeles. With money saved from personal shopping and a series of loans from friends and family, Azzaro created her first line My-Tee and began trekking from store to store masquerading as a sales rep. Six years later, Azzaro is no longer packing up the back of her SUV with her candy-colored cotton duds. With nationwide reps and international accounts that include major retailers and some of the hottest boutiques across the country such as Fred Segal Fun and Kitson. Azzaro has succeeded in cornering the market on what she calls “comfy chic,” fashion that feels good and “doesn’t look like you’re trying too hard.” With the continued growth of My-Tee, Azzaro collaborated more and more with her sister, Nicole Azzaro, which eventually resulted in Nicole taking a permanent position in the company. The partnership of these two entrepreneurial sisters creates a great balance of creative energy that resulted in My-Tee producing over $1.2 million in sales last year. With both girls background in marketing and love of fashion they decided to transition the company’s focus into designing a new line named Hope & Glorie. Hope & Glorie designed by Chrissy and Nicole Azzaro was launched in August of 2006 debuting their first spring collection under their new label. Named after their grandmother Gloria, Chrissy and Nicole are hoping to truly inspire women with their “perfect closet collections”—think: a combination of classic basics with envelope-pushing, “where did she get that?” pieces. The designer duo have impressed today’s fashion icons such as Jessica Alba, Kelly Ripa, Tyra Banks, Sharon Stone, Courtney Cox Arquette, Charlize Theron, Jessica Alba, and Ellen Pompeo with their severely fashion-forward designs. From the Hope & Glorie go-with-the-flowy tops to the oh-so smart dresses and skirts, these stylish starlets are taking some serious trend cues from Hope & Glorie.
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