HER BAG IS A HIT

Posted Jun 25 2010 @ 02:27 PM

Alexa Chung was another fashionista besides Ashley Olsen and Whitney Port to attend the launch of YSL's latest fragrance "Belle D'Opium" on June 17 in NYC - but Alexa was doing more than just attending, she was the DJ for the event! Spinning tunes for the stylish crowd, Alexa of course wore YSL, choosing a pair of their slashed leather shorts (Gold Hawk's Relaxed Paperbag Short in Kohl Black are equally as interesting) with a heather grey tucked-in tee (like Joe's Jeans' Riley Tunic in Heather) and an oversized cream colored cardigan (check out Qi New York's Mirage Boyfriend Cardigan in Natural). She accessorized with a Mulberry Roxanne bag (similar to Julie K Handbags' Robin in Cognac) instead of her usual favorite Mulberry Alexa bag and a pair of cute peeptoe heels. I really like Alexa's look here, I'm just not really diggin' that granny cardigan. This look could have been so much better with a different, chic topper. What do you think, readers? Speaking of Mulberry's Alexa bag, it seems that the bag that was named after the fashionable Brit has done a great part in boosting the brand's sales. Says a source, "The firm is increasing capacity at its Somerset plant, where it employs 200 staff, creating 50 new jobs.It follows soaring sales, highlighted by the success of its new Alexa handbag, named after TV presenter and style icon Alexa Chung. It is making 500 a week but its shops cannot stock enough. Mulberry saw sales rise 23 per cent to £72million in the year to the end of March, while pre-tax profits climbed 22 per cent to £5.1million, despite the global recession." Seems like Alexa is definitely good for business!

Alexa Chung seen in New York, NY on Jun 17 2010.