HEATING UP NYC

Posted Feb 08 2010 @ 09:58 PM

Continuing on her trail blazing career with fashion flair, Beyonce Knowles celebrates the launch of her fragrance "Beyonce Heat" at Macy's Herald Square in midtown Manhattan on February 3. Striking some seriously fierce poses, B blew some kisses to her fans and signed autographs before the grand finale of her launch party: filling Union Square with red lights and fog to announce her lustworthy new scent. For the event, Beyonce showed off her curves in a fitted navy Rafael Cennamo dress with pleated raised sections at the hip and a waist cinching patent leather belt (try Bailey 44's Beginners Luck Dress in Navy, Single Dress' Boat Neck Dress in Black or Voom by Joy Han's Hooded Long Sleeve Dress in Navy). B took it to the next level with a collection of chain bracelets (love the mixed texture of Orka Messica's Metal Chain Bracelet in Gunmetal) and large dome earrings, adding a spicy pair of red heels to raise the temp of her already sizzling 'fit. The only thing I don't understand: why did she have to pose with her hands inside the hip inserts? Can we say awkward? The hands-on-hips stance is B's signature pose, but it definitely doesn't work with this type of garment. Maybe she forgot to practice with her stylist before the event? B's career is sizzling hotter than ever in 2010, after setting a record at the Grammies a few nights earlier for the most wins by a female artist at the notorious awards ceremony, after she was awarded a total of 6 accolades for her I Am… Sasha Fierce collection of hits. The next venture she'll add to her long list of successes? Video games! Beyonce is lending her namesake along with her line, House of Dereon, to a new Nintendo DSi game called Style Savvy. While filming a commercial for her new endeavor earlier this week, B chatted about how excited she is to be a part of the new game: “I get to be a stylist and take over my own boutique and store! That’s so much fun for me… I feel like I’m giving the fans the opportunity to see what I’m really like and what I really do in my spare time!” I just hope the game is more exciting than B's last Nintendo commercial – not that it wasn't fun to watch B battle it out with the kiddies via Nintendo's handheld gaming system, but I think we fashionistas are much more excited to catch a behind the scenes glimpse at Beyonce's role in her line. If even she is excited about pretending to open a boutique, it must be worth a round or two!

Beyoncé Knowles seen in New York, NY on Feb 03 2010.