In business, as in life, some prefer the high road and some prefer the low. Frankie B. owner and designer Daniella Clarke chose the latter with her low-rise, trendsetting jeans and built a fashion empire based on denim and the humble butt-crack. But, while backdoor cleavage may have been the beginning of Frankie B., it certainly won't be its end.
Married to rock guitarist Gilby Clarke, and mother of daughter Frankie, the titular inspiration behind her Frankie B. logo, Daniella Clarke started cutting the waist bands off of her jeans when she was still a teenager.
Then, rock and roll style was confined mainly to rock musicians and high-school students, but the trinity of sex, drugs, and rock 'n' roll has since been amended. Fashion is the world's new addiction, and in Frankie B. Clarke has created a lifestyle collection that brings rock and roll chic to the masses.
The original impetus for Frankie B., the mustard seed that became a mighty corporate tree, occurred when Clarke returned home from four years on the road with her musician husband. Taking her cue from the rock-hippie style of the late '60's and early '70's, Clarke began working from her garage, starting initially with a line of sexy, low-slung, boot cut denim jeans named after her main source of inspiration, daughter Frankie.
Denim has always been a passion for Daniella, who is widely credited as sparking the low-rise craze. "I always had fantasies about what I'd like to wear and how I'd like the fit to be," Clarke says. "Jeans make a woman feel sexy, strong, feminine, and casual, all at the same time and are now a staple of most women's wardrobes, not a trendy item that becomes obsolete after a season."
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