Rather than use a scientific approach to fashion design, Protzel relies on her discerning eye and intuition, working with her hands, cutting up T-shirts, and experimenting with different dyes and fabrications for each piece. When designing the green striped cotton dress Sarah Jessica Parker wore on Sex and The City, Protzel describes the process as more instinctual than calculated.
"People ask what my inspiration was for the striped dress group, but I wasn’t actually thinking about specific eras or trends," says Protzel. "I just wanted to create a flowy, feminine dress that had the comfort level a T-shirt. For me, the design process is more organic."
Although the line has attracted celebrity fans like Gwyneth Paltrow, Cameron Diaz, Kirsten Dunst and Liv Tyler, Protzel doesn’t have plans to create Red Carpet gowns any time soon. Radiating effortless style, Ella Moss is casual, comfortable and fashionable, and each piece can always work back to jeans and flip-flops.
Known for bright color palettes, simple shapes, soft, wearable cottons and tonal stripes, Ella Moss strikes a delicate balance of being edgy and vintage, without being over-the-top trendy. Recently featured on The Today Show, the collection is coveted by everyone from young, downtown trendsetters to hip mothers. from the Ella Moss Web site.
Ella Moss has the look of a high street fashion line, but the feel of your most comfortable T-shirt. The use of luxury blended cottons makes this collection super soft and very stretchy.While the line runs true-to-size, it is meant to cling to the figure. Some customers have noted that their normal size tends to fit too loose and they size down for a better fit. Regardless, if you buy Ella Moss, you should expect with a good deal of very form-fitting cling.
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