From designer, Ya-el Torbati comes, [deener], a premium denim brand with a unique take on the classic denim look.
[deener] denim features; premium fabrication and authentic washes that appeal to the evolved and sophisticated woman seeking a refined fit. But, [deener] is not just about jeans…it’s a full denim collection with a diverse selection of jackets, vests, jumpsuits, skirts, dresses, shorts, knickers and outerwear. Created with fabrics sourced from the finest mills in Italy & Japan and distinctive, custom-designed hardware from Argentina, it’s clear that painstaking attention to detail and quality in craftsmanship and material are of the highest priority. Coupling these qualities with a meticulous approach to fit and novel design details, [deener] denim will make you look and feel sexy yet, wrap your body in comfort.
[deener] is designed & finished in Los Angeles, CA.
INSPIRATION: [deener] Ya-el’s inspiration for [deener] is rooted in her passion for, “geometric patterns and shapes”, “an obsession with 50’s era modern design and graphics” a “lifetime of scouring vintage stores, yard sales and flea markets” and a “certain miniature dachshund named, Willard also known as, [deener]”… and what could be more inspiring than that?
THE PEOPLE: [deener] [deener] was founded in 2005 by Ya-el Torbati and Jack Karcher (PL Industries) under the newly formed, Real Indigo LLC. The first collection was launched for the Fall of 2006.
Jack Karcher (PL Industries) is a 20 year veteran of the denim business, highly respected for his dealings with some of the best-known apparel companies in the fashion industry. PL Industries is one of the largest producers of, “high-end private label jeans” in the world. PL’s knowledge of logistics and finances and proven leadership in production and operations has made [deener] one of the hottest, up and coming, premium denim lines in the world.
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