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Asha Couture is the swimwear label created by designer Asha DeMarco. Her innovative approach to the modern bikini has captured the attention of women and fashion editors across the country. Since the launch of the line in 2003, Asha Couture has appeared frequently in the pages of such fashion magazines as the Sports Illustrated Swimsuit Issue, InStyle, SELF and ELLE. Their signature Dr. No swimsuit is currently featured in the 2005 Sports Illustrated Swimsuit Issue. Asha Couture has been successful in continuing to develop swimsuits that boast high quality construction and a perfect fit. The designs are sexy, flirty and sophisticated. The fabrics are exclusively Italian and French. Originally from Santa Barbara, Asha has been immersed in beach culture for much of her life. Before obtaining a degree in marketing, she spent four years traveling the world as a fashion model. Through this experience, she developed an eye for design and innate fashion sense. Asha has always loved the variety and quality of couture fashion and has hit the pool with the same enthusiasm. Asha Couture is found in exclusive boutiques and swimwear stores throughout the United States.
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