Los Angeles-based Antik Denim is a wholly owned subsidiary of Blue Holdings Incorporated, formed in 2004 by Co-designers Alexandre Caugant and Philippe Naouri, and the denim tycoon, Paul Guez. French-born Caugant and Naouri are life-long friends who share a 20-year professional history that is steeped in vintage denim fashion. They share a personal history as well: growing up in the South of France, their emergence into denim retailing, and ambition to start their own brand. What unites them is a passion for antique Western and workwear designs, and perfectionism about their product. For them, the success of Antik Denim is nothing short of the American Dream. Antik Denim has quickly become a recognized premium denim brand in the U.S. and internationally. The manufacturing of the collections is distinguished by a craftsmanship and care reminiscent of a lost art. Each pair is individually decorated, chasing an era when things were made by hand. Exclusive Japanese and Italian fabrics are used for their quality and comfort. Antik Denim is a favorite among style-conscious men and woman. The brand offers a complete wardrobe in addition to jeans, including vintage-styled T-shirts, boots, and belts. Red Carpet celebrities who don the threads include: Johnny Dep, Kate Hudson, Cameron Diaz, Teri Hatcher, Julia Roberts, Hilary Duff, Lindsay Lohan, Ashlee Simpson, Nicole Richie, Paris Hilton, Eva Longoria, Jennifer Lopes, and Vince Vaughn. Antik Denims advertising includes stylish and bold print ads in major magazines such as Vanity Fair, Vogue, and In Style, and on cabs in New York City.
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