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About the Designer

Established in 2007, Alchemy is a specialized design firm that takes an innovative twist on old New York style, providing fresh accents for today's discerning buyer. Alchemy products are manufactured in Como, Italy, where each piece is handcrafted in the highest European fabrications. Alchemy’s textile designers and partners April Renee Graves and Jessica Luciana Zunic crossed career paths in New York City and saw the potential. While their experiences and styles varied greatly, the combination of one’s European style aesthetics with the other’s edgy and graphic nature create a unique look and style. Alchemy’s new collection of unisex scarves, sashes and pochettes boasts design inspiration from 19th century iron works. This unique line features vintage keys and padlocks, shields, swords and daggers as design elements. Today’s fashion-minded consumers are clear about what they want—something unique and fresh. They want a classic look with a new twist, and that is what Alchemy provides. A classic reinvention is the use of eagles to create a hound's-tooth effect while small sparrows strategically placed create medallions. Flowers bursting out of bombs and Colt 45 pistols coupled with daisies compliment classic designs such as paisleys, mono-colored leaf patterns and baroque florals. The current design collection displays intricate patterns that divulge hidden objects beyond initial glance to offer the consumer an interesting accessory—not just an accessory.

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