Founded by Oleg Sharov and Alen Durbuzovic in 2006, 3CP is a chique boutique fashion for men and women that combines old world classicalism with modern elements in a fusion of creativity the founders invite you to "imagine." Rock a pair of your best jeans with a 3CP shirt that resembles a scarab beetle. On a closer look, it reveals you’re looking at an aerial view of the Coliseum in Rome. The duo’s artistic background and business ingenuity has ignited the line in Santa Barbara’s high-end boutiques. The 3CP designs fuse the kind of edginess and romanticism you can expect from an emerging brand, keeping each piece personally designed and one of a kind.
Growing up in Moscow and Sarajevo respectfully gives the vision an international flair. Rather than emulating other designers, the duo looks to the colors and reflections of electronic music, modern art, pulls inspiration from historical elements, and mixes it through their innovative vision. The plan of expansion is simple in the coming years-keep it very personalized. The team plans to utilize the internet to hit a global audience as well as feature limited-edition runs for Fred Segal, Melrose, Rodeo, Madison Avenue and Champs-Elysees’ style shopping destinations around the world. The combination of cutting edge online superstores and the team’s ability to create surreal, mind-blowing art will create a powerhouse as they conquer your imagination. A very exciting, history-making event is scheduled for 2007 in their resort hometown of Santa Barbara, but the pair isn’t telling us yet.
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