C&C California

For more than a year, C&C California designers Claire Stansfield and Cheyann Benedict have enticed buyers and consumers with ultra-soft and colorful basic T-shirts designed to be layered on the body.

Stansfield and Benedict drew a wide-ranging customer base after the apparel line was featured on the “Oprah Winfrey Show” last year. The brand got a further boost from a national television ad for Visa, which portrayed the designers and their growing company. Today, C&C California ships about $2 million in orders per month to specialty retailers including Ron Herman, Dari and Planet Blue in the Los Angeles area and Scoop in New York.

Both designers agree the key to their success is the use of innovative fabric–– not to mention keeping a positive attitude and insisting on advance payment via credit card machines. They say the line works well in a wide range of sizes, from Benedict’s petite size small to the large size meant to fit Stansfield’s 6-foot-plus build.

Henry Cherner, principal of software company AIMS and an advisory board member of Fashion Business Inc., enlisted Stansfield and Benedict to share their meteoric apparel industry rise at the trade organization’s second “Distinguished Speakers Series” presentation, held May 17 at the fashion theater of the California Market Center in Los Angeles. California Apparel News Manufacturing Editor Claudia Figueroa attended the event, moderated by FBI President and Executive Director Frances Harder... Read More…