Not all premium jeans come with a premium price tag. From the team that brought you the cult favorite ODYN, unveil the new cutting edge brand [BLANK]. Masterminds Emmy Lauridsen and Leigh Brown present a fresh take on the denim by catering to the growing demand of fast fashion at an impluse price. Launched in February 2007, [BLANK] mirrors its predecessor by maintaining the same quality, fit, and integrity of a premium jean without the premium price. [BLANK] successfully merges experimental ideas with proven methods and techniques to create a denim collection of fresh basics and hip style names like 'Ike n Tina' and 'Craizin' to represent its even hipper clientele. In traditional denim, colored overdyes, and detailed accents, [BLANK] merges the best from pop culture history into its designs, by drawing inspiration from a variety of colorful expressions from past decades.[BLANK] is denim done right. Join the [BLANK] revolution.