Bejeweled

Designer Biography

Relying on her instincts and innate sense of design, Susan Fixel has set fashion trends for more then twenty years. With a combined interest in rock and roll and its influence on fashion, along with her passion for lush fabrics and striking embellishments, Susan Fixel has established Bejeweled as America's leading brand of domestically manufactured embellished tops and coordinates. "I've always wanted to be in fashion," Fixel says, "Ever since I was in high school I envisioned myself in that world.

Entirely self-taught, Fixel has mastered her trade in the works of fashion and business. Her visions have enabled her to create works of art that are both edgy and chic, thus, resulting in the growth of a multi-million dollar odyssey. She has worked her way through every facet of design and production. Fixel's inspirations are influenced by people, places, perceptions, and events that are random and unforeseen. Establishing a denim and diamonds lifestyle is the continued vision of Susan Fixel and the Bejeweled team.

Using only the finest fabrics, cutting-edge graphics, and luxurious embellishments-including Swarovski crystals, Fixel wowed the US and abroad, now distributing to 46 countries and specialty boutiques around the world. Each print and jeweling design is custom created, copyrighted, and manufactured to the highest standards. Susan Fixel and her in-house team of experienced graphic artist design every image making each collection original and unique. To keep up with the current fashion trends and demands, the tireless Fixel travels throughout the US and Europe forty weeks out of the year conducting research, attending fashion shows, and visiting retailers. "I don't stay put for very long Fixel says "I spend my extra time getting inspiration for my next season's collections. My business is my lifestyle and my lifestyle is my business and I wouldn't have it any other way".

Celebrity Following

Who's Wearing Bejeweled...Brandy, Pilar, Shakira, Ashley Tisdale, Eva Longoria, Hayden Panettiere, Hilary Duff, Sharon Stone, Paris Hilton, Morgan Fairchild.
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