All great bikinis have great beginnings. The brand Beauty and the Beach was created on the white sands of Maui by friends who spent most of their time on the sand or in the surf, but still wanted to feel fun, fashionable, and feminine. Finding little in the way of swimwear that fit the bill, they designed their own line called Beauty and the Beach Hawaii in 2008.
Alba, Kristen Stewart and Ashley Greene.
Beauty and the Beach swimsuits have been featured in the Sports Illustrated Swimsuit Edition for the last three years, as well as the Surfing Magazine Swimsuit Edition. The swimsuits are made out of quality material which fits very well and are incredibly flattering. The architecture of the suits makes Beauty and the Beach an ideal suit to be caught in at the beach or by the pool.
Crochet bikinis have made a real comeback for 2013. This was partly inspired by beauties the likes of Kim Kardashian. They are a really versatile fashion item and can be worn beneath jackets, paired with some cute jeans, under a cover up, or with your favorite short skirt or shorts. Adding crochet pieces to your wardrobe is a great way to accentuate texture. The unique take on this beachwear is sure to have its fans feeling comfortable in the variety of styles and cover-ups offered while also looking really good.
Alba, Kristen Stewart and Ashley Greene.
This beach wear is aimed at celebrating the island vibe and bringing Hawaiian designs to the mainland, the first season of Beauty and the Beach embodied true Aloha style – a laid-back sexiness, flirty-fun irreverence, and a splash of retro-cool. The second season continues that island-chic tradition, and adds hints of other exotic beach flavors, from Rio to the Riviera. The great thing about Beauty and the Beach is that they design swimwear and accessories that they want to wear themselves – and that they think you’ll love. Lycra styles fit well and have an air of femininity; crochet designs are made with quality yarns that both feel and look fabulous; and accessories are high-style and imaginative.

Beauty & The Beach
Shimmer Sway in Platinum
Price: $124.00
Beauty & The Beach
Where's It At in Seafoam
Price: $122.00
Beauty & The Beach
Ombre Wish You Were Here in Aqua and Lime
Price: $138.00
Beauty & The Beach
Ombre Wish You Were Here in Pink and Taupe
Price: $138.00
Beauty & The Beach
Vivienne Skirt in White
Price: $54.00
Beauty & The Beach
Dip-Dye Sophia Tunic in White and Orange
Price: $118.00
Beauty & The Beach
Ombre Itsy Bitsy in Orange and Yellow
Price: $106.00
Beauty & The Beach
Ombre Daydream Believer in Aqua and Lime
Price: $140.00
Beauty & The Beach
Ombre Sway in Orange and Yellow
Price: $132.00
Beauty & The Beach
Ombre Sassy Gal in Pink and Taupe
Price: $130.00
Beauty & The Beach
Ombre Sway in Aqua and Lime
Price: $132.00
Beauty & The Beach
Like It Like That in Seafoam
Price: $122.00
Beauty & The Beach
Ombre Sassy Gal in Aqua and Lime
Price: $130.00
Beauty & The Beach
Ombre Itsy Bitsy in Aqua and Lime
Price: $106.00
Beauty & The Beach
Like it Like That in Creme and Black
Price: $122.00
Beauty & The Beach
Where's It At in Creme and Black
Price: $122.00
Beauty & The Beach
Goes Like This in Creme and Black
Price: $112.00
Beauty & The Beach
Sway Crochet Monokini in Creme
Price: $118.00
Beauty & The Beach
Wish You Were Here One Piece in Creme
Price: $126.00
Beauty & The Beach
Sophia Tunic in White
Price: $112.00
Beauty & The Beach
Daydream Believer in Mojito
Price: $124.00
Beauty & The Beach
Clementine Dress in White
Price: $116.00
Beauty & The Beach
Abigail Skirt in White
Price: $88.00
Beauty & The Beach
Emma Shorts in White
Price: $56.00
Beauty & The Beach
Angelina Tunic in White
Price: $94.00
Beauty & The Beach
Ava Crochet Skirt
Price: $58.00
Beauty & The Beach
Tupelo Honey in White
Price: $108.00
Beauty & The Beach
Shimmer Itsy Bitsy Bikini in Onyx
Price: $110.00
Beauty & The Beach
Daydream Believer in Black
Price: $124.00
Beauty & The Beach
Emma Shorts in Black
Price: $56.00
Beauty & The Beach
My Oh My in Black
Price: $112.00
Beauty & The Beach
Sway Crochet Monokini in Cerise
Price: $118.00
Beauty & The Beach
Chrissy Crochet Top in Cerise
Price: $66.00
Beauty & The Beach
Chrissy Crochet Top in White
Price: $66.00
Beauty & The Beach
Heartbreaker Bikini
Price: $140.00
Beauty & The Beach
Karlie Crochet Tunic in Platinum
Price: $104.00
Beauty & The Beach
Edie Bikini
Price: $88.00
Beauty & The Beach
Sugar and Spice Bikini
Price: $128.00
Beauty & The Beach
Sway Crochet Monokini in Red
Price: $118.00
Beauty & The Beach
Itsy Bitsy Bikini
Price: $94.00
Beauty & The Beach
Shimmer Itsy Bitsy Bikini in Gold
Price: $110.00
Beauty & The Beach
Lucky Star in Platinum
Price: $128.00
Beauty & The Beach
Karlie Crochet Tunic in Onyx
Price: $104.00