Since its inception in 1989, designer Max Azria has developed BCBG Max Azria into a thriving lifestyle brand, focused on fulfilling the ever-changing needs of modern women. Naming his label BCBG Max Azria after the Parisian phrase, bon chic, bon genre, meaning good style, good attitude, designer Max Azria set out to combine European sophistication with American spirit, taking fashion in a new direction.
With an impressive range of product categories, from separates, suiting, bridesmaid dresses and evening gowns to footwear, eyewear, swimwear, denim, handbags and fragrance, BCBG MAX AZRIA has successfully redefined the designer category by offering innovative, high-quality clothing at realistic price-points. With an impressive celebrity following that includes Sharon Stone, Salma Hayek, Jennifer Garner and Halle Berry, and stores in every major American city and on every continent, BCBG MAX AZRIA is taking the world by storm.
What is BCBG Max Azria’s Mission?
Bon Chic Bon Genre – a global vision of good style, good attitude
Commitment to the highest standard of creativity, innovation, and quality in design
Building a lifestyle brand that fulfills the ever changing needs of today’s modern woman
Generating and maintaining strong relationships with customers through continuous communication and excellence in service.
BCBG Max Azria Collection - BCBG Max Azria black layered beaded halter dress ; BCBG Max Azria red, yellow, green and white striped nylon blend halter-top with starfish detail ; BCBG Max Azria fuchsia silk tiered halter dress ; BCBG Max Azria red, yellow, green and white striped nylon blend high cut bikini bottom
Us Weekly Magazine - BCBG Max Azria python with gold chain clutch advertised in April's issue of Us Weekly Magazine.
InStyle Magazine - BCBG Max Azria Leather boots with crouchet featured in the Style File....
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