Bob Bak launched the ARISITOCRAT jeans collection the spring of 2007. His premium denim has a trendy sophistication, consistent in innovation, fit and durability, intricate in craftsmanship and refinement.
With an eclectic educational background that includes a degree in chemistry and a stint in fashion design, Bob Bak has found his true passion doing research in areas of development techniques and washes working with the premium denim mills of Italy. The unpredictable nature of denim found Bob with the challenge of creating a collection that would maintain the shape, and ultimately the fit that the consumer craved.
“Since the beginning of my time researching I have been fascinated with creating the most revolutionary denim in the marketplace. While others are content taking what the mills have to offer, I am the only one working directly with them to create weaves and finishes that have never been seen before.”
For autumn 2007, ARISTOCRAT offers more variations of denim than any other brand currently on the market. It is a master class in the most pioneering denim techniques as Bob has the rare combination of being a hands-on designer and master developer involved from the first step to the very last. Versatile in wear, ARISTOCRAT offers something for everyone with washes from stark white to indigo and rises ranging from super low to the new highest rise sailor. Style names play on the Aristocrat theme: The ‘Windsor’ is perfect for the stylish yet more conventional girl while the ‘Tempest’ offers the sexier trend-setter an option for ultimate individuality.
The ARISTOCRAT collection is broad in range. The core basics consist of a sixteen inch barely boot, twelve inch straight leg and ten inch super skinny. The novelties include the fashionable boyfriend jean, invoking images of a 1970’s Bianca Jagger, and the three inch cuffed slim cropped jean suitable only for the most daring consumers.
In every unique style offered, the fit is what it most apparent. It is the signature characteristic of ARISTOCRAT and is the reason behind its incredible success in its first season.