Antik Denim

Denim industry leader, Blue Concept, has retained aLine media public relations to represent four of their leading brands: Antik Denim, Duarte Jeans, Taverniti So Jeans and Yanuk.

Blue Concept manufactures and wholesales premium fashion collections for a growing stable of better contemporary brands. As a maker of casual sportswear and jeanswear for men and women, Blue Concept targets its lifestyle brands to fashion forward consumers between their late teens to late thirties.

Blue Concept founder and CEO, Paul Guez, established the company in 2004 and has had phenomenal growth. The past year net sales have increased from $10 million to $30 million. Net wholesale sales are projected at $70 million for 2005 and forecasted to be over $180 million by 2008.

Part of Blue Concept’s future growth strategy also includes company-owned retail stores. The company will open four stores in 2005, twelve in 2006, twenty-four in 2007 and thirty-six in 2008. The first “signature” store featuring Antik Denim will open this July on Melrose Avenue in Los Angeles.

aLine media is an aggressive full service public relations firm with expertise in the development and execution of media coverage, event planning, artist representation and brand marketing.