Alternative Apparel - Trend - Rolling Stone

About the brand...

Created in 1995 at its corporate headquarters in Atlanta, Georgia, Alternative Apparel has a passion for creating clothes to make you look and feel good. Not only do they use hand-crafted materials with their signature vintage-feeling of softness, but they have a commitment to both using and inspiring alternative ways of thinking to empower positive changes in the community. Using low-impact dyes which don’t contain the heavy metals or toxic substances of most and organic pesticide-free cottons, Alternative Apparel has paved the way to the future of high-end “green” clothing lines. Offering a casual and comfortable collection of clothing in the softest materials available, this line has gained celebrity attention from women like Jennifer Lawrence, January Jones, Mandy Moore, and Sarah Jessica Parker (just to name a few)!

Alternative Apparel focuses on inspiring individuals, catalyzing positive changes, and empowering goodness. Combine these values of the brand with their soft cottons and comfortable casual styles, and this collection will turn anyone into a believer of this unique brand. Using simple designs, Alternative Apparel shirts come in a variety of colors, prints, and washes with styles that are easy to dress up or dress down. For an easy desk to drinks look, try the Lady Fern Mini Dress in Black paired with your favorite statement necklace and top it with a comfortable sweater like the ľ Sleeve Wrap Jersey Top in Fog. A strong commitment to the environment combined with fashionable casual-wear make this brand a must have for any closet. And with clothing and accessories for men, women, and children, Alternative Apparel is sure to have something for everybody. So be sure to look for an Alternative Apparel sale today because there really is no “alternative”!

For more casual styles of sweaters & knits or easy-to-wear dresses, check out our entire collection!

Designer > Alternative Apparel > Trend - Rolling Stone

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