Alex and Ani Biography

Alex and Ani's Biography

The Alex and Ani Fall 2011 Expandable Love Collection represents Grace, Admiration and Attraction. It's line infuses energy with the intentions of sharing and spreading love that is meant to inspire the wearer.

Jewelry line Alex and Ani was founded on two guiding concepts: 1. Jewelry should not only adorn the wearer's body, it should also empower by connecting her to a mystical, spiritual narrative. 2. Every woman should have a perfect jewelry fit. The brand achieves this through sacred symbols and stones bedecking their offerings, and the signature expandable collection features an adjustable sliding closure mechanism, so size is never an issue.

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