Designer Biography

Mother and daughter design team, Ana & Valeria, founded AANETA in the late 90s in Uruguay. With the Markowicz family home in Uruguay, Valeria spent her childhood watching her mother design and manufacture many different successful lines throughout South America. After 25 years of designing, Ana Markowicz watched her daughter head off to one of the most prestigious Architecture Academies in America (Southern California Institute of Architecture), and like her mother, Valeria became a well trained original artist destined for success as an architect.

Valeria Markowicz moved to Los Angeles in the mid 90s to begin her career as an architect. Her mother and her would spend their time together co-designing handbags and began gifting them to close friends and family to wear. The handbags, all made in Uruguay, boasted the finest leathers and most innovative designs.

Inspired by the constant attention to their designs were receiving worldwide, Ana & Valeria decided to officially launch AANETA, named after a nickname Valeria called her mother as a young girl. By 2001, Aaneta bags were gaining popularity all across South America thanks to the dedicated design team and most talented seamstresses. In 2002, Valeria introduced them to the U.S. Market, who immediately fell in love with the design and exquisite construction. In 2003, Valeria and Ana premiered their first official AANETA collection which immediately sold out all across the United States.

Ana Markowicz and Valeria Markowicz-Strauss make a wonderful design tem in offering a subtle bridge between tradition and innovation and consistently incorporating the sensual elements of Latin American culture paired with global style.

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Celebrity Following

Who's Wearing Aaneta...Kate Hudson, Haylie Duff, Hilary Duff, Lindsay Lohan, Ashlee Simpson, Jessica Simpson
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Recent Aaneta Press

Aaneta Handbag Collection - Aaneta - 425 Large Handbag ; Aaneta - 425 Medium Handbag ; Aaneta - 425 Small Handbag ; Aaneta - 513 Large Handbag ; Aaneta - 513 Small Handbag ; Aaneta - 501 Large Handbag

Kate Hudson - Taco Belle: Forget fancy restaurants! <i>Kate Hudson</i> grabs dinner with a pal at the Poquito Mas Taco stand in Hollywood.

InStyle Magazine - Aaneta Bag featured in Trend Watch...Fiesta Fun...You can pull off full-blown desert cool with a ruffled denim blouse, patterned skirt and saddlebag...

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