7 for All Mankind Biography

7 for All Mankind's Biography

THE COMPANY HISTORY
Seven for All Mankind was started in the fall of 2000 in Vernon, California. The founders of the business noticed a void in the contemporary denim market. Fashion denim had not been seen in the US for over 20 years. The brand enjoyed success instantly at retail. The focus of the product was on women's denim bottoms. The product has been successful because of the fit, finishes, fabrics, and attention to detail.

The customer is sexy and sophisticated. Our jeans have become part of her fashion wardrobe.

Sales reached $13 million in the first full year, 2001 and kept growing exponentially. The product line continued to expand, encompassing non-denim bottoms and jackets. The brand was quickly in demand in the major cities around the world. Brand awareness was created through product placement and a strong celebrity following that continues to this day.

The men's line was launched October of 2002 and has enjoyed the same strong consumer acceptance as women's.

Seven for All Mankind is now sold in over 35 countries with distributors in Western Europe, Canada, and Japan.

THE DESIGN TEAM
The team includes designers Rebecca Danemberg, Tim Kaeding and Larissa Noble. The three of them have worked extensively in denim design and bring a vast understanding of fabrics, style and customer desire to 7 for all mankind.

As head designer for The Gap Women’s Denim for a tenure of four years, Tim designed the women's line and the 1969 premium label. He successfully contemporized the basic image using some of the best denims and laundries in the world. Before that, Tim designed exclusively for his private label, Timothy Kaeding, a high-end sportswear line based out of New York.

Rebecca joined 7 for all mankind in September 2001, after heading design of Tahari's denim line. Prior to that, Rebecca designed and manufactured her private line in New York, selling out of her downtown store. Her designs were carried at Barney's, Linda Dresner, Saks Fifth Avenue and Fred Segal, among others.

Larissa Noble graduated from Parsons School of Design. She joined the design team at Ellen Tracy focusing on tailored jackets, outerwear, evening wear, and accessories. Larissa worked as a costume designer in Los Angeles before joining 7 for All Mankind

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