3J Workshop

3J Workshop is launching a new men’s collection for Spring 2006. After the success with the women’s line and many requests from their retailers, 3J is now expanding their line into the men’s market.

For 3J designer, Victor Tanisaka, it has always been a dream to do a men’s collection. “The timing is perfect. The women’s collection is retailing very well, and so many of them carry men’s lines as well. I’ve always had it in mind to eventually expand 3J into the men’s market, so this is very exciting for me”, says Victor.

The line will start like the women’s line did last year with a small and focused capsule of embroidered shirts offered each month. In addition, 3J is offering the shirts without embroidery, but they will still have the signature details, like the locker loop ribbon and interesting seaming. Eventually, like the women’s line, jackets and pants will be introduced into the collection.

Some of the designs that Victor has done for his first season, include embroideries with Western, Celtic, and Crest motifs.

Victor wanted to create a men’s line that wasn’t afraid of using color, flowers, or other motifs that are usually destined to only be used on a woman’s line. “I think that you can do this and still keep it masculine. I pay a lot of attention on the silhouette of the shirt. The cut of the shirt is just as important for a man as it is a woman. Today’s fashionable men want their bodies to look good, so a good cut on a shirt is very important”.