1921 Jeans

Each February and August, the fashion industry converges on Las Vegas for one of the most influential and exciting days in the business of fashion - the MAGIC Marketplace. What started as a small group of manufacturers getting together seventy years ago, has now blossomed into the leading fashion market showcasing the newest modes in style, up-and-coming designers and edgy alternatives and accessories to keep consumers up-to-date on the latest fashion trends. This past February (14-17), Las Vegas once again became the hotbed of fashion action as retailers, exhibitors and industry leaders networked their wares on the show floor, and then hit the town in style with A-list parties, concerts and industry-related events.

MAGIC connects a global audience with serious buyers and sellers of men’s, women’s and children’s apparel and accessories. It’s an all-encompassing preview of the new season’s offerings. Thousands of retailers spanning the floor in single store boutiques to mass market domestic and international chains come to the Marketplace to access more than 3,000 manufacturers displaying over 5,000 brands and private label resources. MAGIC International is the world’s largest and most widely recognized producer of trade shows for the apparel industry by providing the most comprehensive apparel and accessory offerings found anywhere in the world.

Kickstarting the 2005 event in style on Valentine’s Day had opening night celebrating the love as MAGIC presented Heartfelt, with special guest Duran Duran. With attendees encouraged to dress to impress and tickets $65, all proceeds benefitted the Campaign Against Child Abuse, A National Children’s Advocacy Center Initiative. This event was sold out before it even began. The next night saw Macy Gray headline a private performance along with the Grammy nominated Black Eyed Peas. The invitation-only event was cosponsored by i.am clothing by will.i.am of the Black Eyed Peas, with additional support provided by Boost Mobile, Red Bull, the Palms Hotel & Casino and L.A. Models. Ryan Seacrest, the ever popular DJ and host of FOX's mega hit show, American Idol, charmed the VIP invited guest only audience of fashion seekers as host of the fashion show.

MAGIC is broken down into Individual Markets, from Men’s to Children’s to Fabric & Trim, everything is seen and nothing is overlooked! The MAGIC Men’s apparel trade events represents every major market and offers nearly 700,000 square feet of active apparel, footwear, accessories, streetwear, private labels, outerwear and more. The WWDMAGIC is the Women’s show of 200,000 square feet of high fashion that also include state-of-the-art, highly-edited runway shows and offer contemporary, denim, intimate apparel, swim & resort, footwear, dresses and more. MAGIC Kids is the undisputed marketplace for kids’ fashion and present a full spectrum of products from baby and toddler to tween. The Edge is an alternative to the trends and lifestyles show that showcases apparel and accessories inspired by music, art and technology. Boom boxes, breakdancers and celebrity shoppers really kept both Streetwear and The Edge the most hip and happenin' block at MAGIC. Fabric@MAGIC is the place to find new resources to complete the apparel and accessory collections; from fabric, trim, leather, suede, print designs and more.

Intimate lounges for the swanky to cocktail friendly invited guests to sip martinis' while deciding which outfits to wear.

Here are some amazing, edgy and stylin’ lines and companies highlighted from the many hundreds that were seen during the MAGIC Marketplace that are a must for you to see!

Soul superstar Macy Gray unveiled her new collection Ghettoline, a bold, exquisite and upscale clothing inspired by the ghetto - this generation’s most prolific source of inspiration, empowerment and art. Launching at WWDMAGIC, the line is infused with international culture, fashion, music and literature, creating a one-of-a-kind line.

Silver Jeans is the Canadian manufacturer of women’s and men’s denim apparel, created to fill a niche in the market for quality, well-fitting denim products sold at a competitive price. Last season’s American Idol finalists were seen sporting Silver Jean apparel! The brand is extremely in tune with its customer, relying on word of mouth rather than advertising to spread the Silver message. (www.silverjeans.com)

1921 Jeans is a premium denim brand launched in 2003 by the makers of Silver Jeans. Using top quality fabrics from Italy and Japan, 1921 has a handcrafted aesthetic and unrivaled attention to detail. Hammered buttons and rivets and busted side seams add a unique feel and look. The design concept behind 1921 is essentially timeless - classic and not confined by the season. Read more...